Holley Marketing Consultants
Montgomery, AL
ph: 334-399-7577
Have questions about how an advertising agency works? We're happy to answer them. If you don't see what you're looking for here, please don't hesitate to contact us by phone or email with your specific question. (At no obligation, of course.) We always look forward to hearing from you.
Almost every business owner will tell you that two of the most important key elements on their "wish list" for their day-to-day business operations are: more time and more money. Our clients tell us that using Holley Marketing gives them more of both. (See what our clients say.) Because our clients can refer all the daily interruptions and distractions from media and advertising sales inquiries to us, they can spend more time on the other important aspects of growing their business. (You know... that part of your business you loved from the very beginning, but that you never seem to be able to devote the time you'd like to anymore?)
And because we strive to bring a creative synergy to all your marketing and advertising efforts, making them work together more effectively, (and helping you weed out those that are ineffective) many clients find that over time they are able to spend less on marketing with better results.
In many cases, having Holley Marketing handle your marketing and advertising details doesn't cost you any more than if you handled them yourself. In fact, you'll find that some of our most valuable services are offered to our clients as "lagnaippe". (We like that word... and we think you will too.)
As an advertising agency, we represent a number of advertisers, giving us more bargaining power with media vendors. Because of that, most media providers offer Holley Marketing a standard 15% agency discount off the advertising we place with them on behalf of our clients. We bill you the gross amount of your advertising schedule (the same amount you would have paid had you not used an advertising agency) and retain the 15% discount as our fee.
In a few cases of print and outdoor advertising vendors who do not offer an agency discount, the additional 15% fee will be added to the net cost of your advertising for those vendors. In either case, you'll know the cost up-front and will receive detailed copies of the individual media invoices with your monthly statement.
Absolutely not! It's the nature of most entrepreneurs to have independent, creative characteristics that drive them to achieve. While we'll bring plenty of our own creative ideas to the table, our job (and our passion) is to work with business owners to bring your vision for your business's image to the public in such a way as to move them to action... and move your profits upwards.
That simply means that, unlike many advertising agencies, Holley Marketing chooses not to represent more than one client within the same industry category within a particular market. If you are one of our clients, you have the confidence of knowing you are the exclusive client for that category in your market, and we won't be representing one of your competitors at the same time. We might make more money if we didn't adhere to this policy, but we sleep better at night because we do.
Visit our SERVICES page for more information on some of the services we provide to help grow your business.
While we recommend that you make your advertising and marketing decisions on what will most cost-effectively grow your business rather than on who offers the best "trip" or similar incentive, Holley Marketing will always strive to inform you of any commitment incentives available to you and your business.
While some advertising agencies choose to personally accept trip incentives for themselves from media providers, based upon commitments of combined or individual clients' dollars, it has always been Holley Marketing's policy not to do so. We've just never wanted to blur those lines in our minds -- or yours. So you never have to wonder whether our recommendations are based on what's best for your business, or for ours. You always come first.
Holley Marketing Consultants
Montgomery, AL
ph: 334-399-7577